I was scrolling through my Twitter timeline recently and saw a conversation between two bloggers about what a blog post should consist of. The general gist was that unless a post contains multiple Vogue worthy images and a piece of writing to rival Shakespeare then it wasn’t a legit post. I might be slightly exaggerating here but needless to say the tone of the tweets got my back up a little.
First and foremost, a post is whatever you want it to be. If you want to write the next War and Peace accompanied with a grainy image then that’s fine. If you want to share 5 glossy images of your latest purchase with no words at all then that’s fine too. Literally whatever you feel like expresses your creativity best is what you should do! And don’t let anyone tell you otherwise. There is no magic formula to creating a good post which is the beauty of blogging.
I hear some of you sceptics say “Well that’s fine but you won’t be very successful unless you appeal to brands”. And here’s what I’d say to them; if you want to blog because it’s your passion then making money is secondary or irrelevant. As long as your stay true to yourself, it will be fulfilling. If you want to blog to make money then exploit your unique take on a post to your advantage. How many times have we heard that this industry is saturated and there’s no more space for new bloggers. I think there is space as long as there is a point of difference. There’s no point in copying someones style or conforming to a standard way of blogging because it’s the done thing. That won’t get you noticed. If you’re doing something that is attracting an audience success will follow. It’s like the old saying, first they laugh then they copy. I’ve seen this and experienced this so many times in the blogging world. If you feel like you’re doing something unconventional then do more of it! Taking risks pays off.
So there really is not ‘correct’ way to blog. The more unusual and unique the better! Let’s use our platforms to force diversity in the industries we play in, challenge the status quo and pave the way for future creators.
- Pretty Little Thing Gingham Ruffle Coat
- Forever 21 Black V Neck Tee
- River Island Dark Wash Amelie Jeans
- DKNY Chain Strap Shoulder Bag
- Toms Black on Black Classic Canvas
- Boohoo Sunglasses
These items were kindly sent to me.