So you have an awesome day job, you’re not ready to quit it yet or you simply want to keep blogging as a hobby. We all have different reasons for not going full time with our blogs but there’s no denying blogging takes an awful lot of time.
This post is not about how to make your blog as fabulous as possible while keeping your day job ticking along. This post aims to help you strike the right balance between blogging and holding a successful career.
Know Your Niche
How many times have you heard this phrase in the blogging world. Probably too many. Well I’m going to say it again but this time it has a real meaning. If you work in finance from 9-5 but you have a passion for art then blog about your favourite artists or even your own pieces of art. If you’re a teacher by day but an avid gamer in the evenings then start a gaming channel on YouTube. The key to this phase is “your” niche. That thing that really gets your blood pumping, that’s the seed of your blog and it’s up to you to grow it in the direction you want. It might be a passion which you’re not able to follow in your day job, it could be completely unrelated. But that’s the beauty of blogging, it can be anything you want it to be.
What I love about blogging is how it lets me explore a side of me that I am not able to in my job. I’ve always had an interest in fashion and blogging is a way for me to unleash my creativity, unhindered by the restrictions of working for someone else. My day job is a world away from the bells and whistles of bloggersphere but it is also something that I am passionate about. The way I see it, it’s like having the best of both worlds.
Create A Schedule And Stick To It
You guys know by now that I’m a stickler for organisation and this time it is a must to keep a balance in your life. It is near impossible to blog on an ad hoc basis and stay consistent. So getting in to a routine can really help. For example, I try to post on a Monday and a Thursday but all images for the posts must be ready the Sunday before. Images usually take me the longest which is why I like to get them out of the way as early as I can. The writing mostly comes the day before the post is live. So the majority of my blogging is done on the weekend and the odd post is written in the evenings during the week. It’s a good balance for me because blogging doesn’t interfere with my day job or vice versa.
Don’t Feel Guilty
As you grow your readership and establish a brand in the blogging world you might be invited to blogger events. More often than not these events are during the day or on a school night and it’s not always possible to make them but don’t feel bad about it. I’ll let you in to a little secret, most events aren’t really all that! That’s not to sound rude or ungrateful, typically brands are extremely generous and welcoming but if you can’t make it then don’t stress. It’s a lot of effort and time to travel to the location to spend a couple of hours at an event and travel back. Most of the time you won’t be getting paid and you’ll either have to take annual leave for the day or miss out on a days wages. When you weigh it up like that sometimes it doesn’t make sense going even though it sucks turning down invitations.
Don’t Forget What Pays The Bills
At the end of the day we all need money. Those bills won’t pay themselves. So don’t forget to focus on what contributed to your bank account. For me, that’s my day job and it takes priority every time. It doesn’t hurt that it’s also something I really enjoy. But I know the temptation when my blog is picking up momentum to quit everything and go full time with it. You know those weeks when engagement is up and opportunities are rife, it’s a struggle to bring my head back down to earth and realise that blogging can be unpredictable and right now that doesn’t suit my lifestyle. There’s so much pressure to say that bloggging is a lifelong passion and I would do it full time to prove my commitment. But it’s important to be honest with yourself (and other bloggers) when it comes to doing it full time. It’s ok if it stays a hobby.
- Lipsy Faux Fur Gilet
- White Ruffle Blouse (similar)
- River Island Amelie Super Skinny Jeans
- Zara Heels
- Boohoo Sunglasses
These items were kindly sent to me.