When I first started blogging, I had a million questions I wanted to ask an experienced fashion blogger. It was such a new and exciting experience but at times I really wanted some guidance. Although I haven’t been blogging for all that long, I thought I would share with you a few things I have learned along the way. Whether you are a new blogger, or have been doing it for years, there a few things you should be prepared for!
1. The importance of imagery.
Taking pictures in itself can be one of the most fun but stressful things about blogging. Imagery is a big part of most fashion blogs and can really set the tone for your blog and social media. I think people underestimate the time and effort it takes to get blog-worthy images, especially if you are trying to theme your content. Although it is fun it can also be slightly daunting at the start if you choose to shoot in a public place. We can all get a bit self-conscious and think that people are watching us but the thing to remember is, we’re living in 2016. It is completely normal take pictures and videos in the street, no one will bat an eyelid so don’t worry! And let’s take a moment to appreciate the people who take our images. Whether it is an Instagram husband or boyfriend, your mum or dad or even just a friend, they bear the brunt of us bossing them around or moaning that the shots aren’t coming out as we want. They need to have the patience of a saint! I find the best way to minimise stress and wasted time is to decide on the type of images you want for that particular post and the location before you start. Once you have shot a few posts you’ll learn the best times to shoot for your location such as when it is least busy or when the lighting is right. It takes a bit of time but bare with it because once you have this down, it will take your blog to the next level.
2. Stay true to your own style.
This one is a bit of a cliche but it is something I wish someone had told me when I first started blogging. Once you have been blogging for a little while you may be approached by brands to work in collaboration with them. I remember when I was first asked, it was the most exciting thing. I couldn’t wait to receive the items and style them in my own way. But as more and more brands reached out, I found that I was losing my personal sense of style and getting swept away in creating content for their own purposes. While there is nothing wrong with that if it is what you want to do, it is important to remember that brands contacted you because they like your style. They think their brand would fit with your brand so work them in to your blog rather than creating your blog for them. If the collaboration is a good fit it will feel really natural. For me, it is really easy to tell when I am not fully committed to an outfit. I find the images do not turn out the way I want and I’m not too keen on putting the post out. When I am feeling a bit lost I always go back and look at my favourite posts to remind myself of my original style.
3. Keep it up.
Even if you LOVE blogging, even if you make your living from it, there will be times when it all gets a bit much. There are lots of things to juggle behind the scenes of a blog, from replying to emails, creating content or chasing payments. Unless you have a team behind you, most of the time you will have to do yourself. Before you know it, you can be swamped with work and deadlines are fast approaching. It is really important to organise your workload and prioritise what you need to do first. I find it’s helpful to have a content calendar that plans your content at least a month in advance. For me, the more time I have, the better the content is.
On the flipside, there will also be times when you are stumped for inspiration and lose interest in your blog. This is normal too, whether you feel like it for a day or a few weeks. We all go through phases when we’re uninspired and just not feeling the blogosphere at all. The key is to take a break from your blog. Doing something different for a while means that you will be thinking from a new perspective which can help you come up with fresh ideas. More often than not, you will have a sudden flash of genius when you are least expecting it and blogging will become exciting again.
I hope this post helps the new bloggers out there or even experienced bloggers who are just curious!